Standards / All-natural protein bars
You shouldn’t have to compromise. So don’t.
All-natural protein bars.
20g protein. 10 recognisable ingredients. 197 kcal.
Nothing artificial. Ever.
1 / 5Our first bar
Dark Cacao
An all-natural, nutrient-dense protein bar made with grass-fed whey concentrate and 11g grass-fed bovine collagen. 20g protein, ten recognisable ingredients and nothing artificial.
All-natural. Nutrient dense. Nothing to hide.
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THE PROBLEM
THE WRONG INCENTIVES.
Traditional protein bars are often engineered around what looks impressive and what makes money.
Extreme but attractive macros, convenience, lower production cost and enormous shelf life.
Heavy processing is how those priorities are made to coexist.
None of those things is inherently wrong.
The problem is that they have been allowed to govern the product.
Meaning that proper consideration isn’t given to the result being real food.
The quality and origin of the ingredients
The nutritional impact beyond just macros
The taste and texture, and whether it is something we would otherwise choose to eat are all forced to fit around a commercial brief.
That should be the unconventional way to create food, but it has become normal.
In the context of real food, the result is fundamentally compromised.
The customer is expected to accept compromise because superficial claims are marketed to justify everything behind it.
Standards exists because that trade-off never made sense.
From the start, we set the brief in a different order.
What is the product meant to do?
What should it be made from?
Does every ingredient belong?
Where does it come from?
What’s the impact on the consumer?
Does the formula make nutritional sense?
Does it taste good?
Is the texture right?
Would we choose it again and again?
Every decision has to withstand scrutiny.
A strength in one area cannot excuse a compromise we would not otherwise accept in another.
A Standards bar cannot be engineered in isolation around macros and passed as real food afterwards.
It has to be designed as real food from the ground up, with everything properly considered.
That is what meeting the standard means.
10 ingredients. That’s it.
Every ingredient has to earn its place. We scrutinise what it contributes, how it is processed, where it comes from and the quality available—whether its job is protein, flavour, texture or balance. Nothing is added simply because protein bars usually need it. There is no compromise.
- 01Grass-fed whey protein concentrate
- 02Grass-fed bovine collagen
- 03Coconut nectar
- 04Honey
- 05Grass-fed ghee
- 06Cacao powder
- 07Cacao nibs
- 08Cacao butter
- 09Vanilla extract
- 10Sea salt
Why each ingredient is there
- Grass-fed whey protein concentrate
- The main protein source, contributing to the bar’s 20g protein total and helping create its dense texture. Contains MILK.
- Grass-fed bovine collagen
- Contributes part of the bar’s 20g protein and helps create its dense, chewy texture.
- Coconut nectar
- Adds gentle sweetness and helps bind the dry ingredients together.
- Honey
- Real-food sweetness that also binds the bar.
- Grass-fed ghee
- Carries flavour and gives the bar richness and softness. Contains MILK.
- Cacao powder
- Natural and un-dutched, giving a rich chocolate flavour.
- Cacao nibs
- Crushed cacao beans that add a little crunch and deepen the cacao flavour.
- Cacao butter
- The natural fat from cacao beans, used to set the bar’s texture without gums or stabilisers.
- Vanilla extract
- Real extract to create a rounder flavour profile.
- Sea salt
- Just enough to balance all flavours.
Taste / Texture
Dark Cacao. Properly so.
A dense first bite, giving way to a subtle chew.
Deep cacao develops as you eat, balanced by honey and coconut nectar. Cacao nibs bring a little crunch; sea salt runs through the finish.
As it warms, the texture becomes softer, creamier and almost velvety.
Temperature changes the texture. Warmth softens the ghee and cacao butter; cold firms them again. That is what real ingredients do when they are not being held still by gums, stabilisers or anything artificial.
Why Standards exists
I wanted a protein bar that wasn’t full of rubbish.
I kept buying protein bars because they were convenient, not because I particularly wanted to eat them.
They did the job on paper. The rest of the product was something I was expected to tolerate.
I got tired of accepting that, so I started making my own.
At home. Batch after batch.
Standards are personal.
What you eat.
What you buy.
What you tolerate.
What you don’t.
Delivery.
- Broadstairs, Margate & Ramsgate
- Free delivery to eligible postcodes, applied automatically at standard checkout.
- Mainland UK
- 48-hour postage £3 or express 24-hour postage £4.50, after Tuesday dispatch.
- Dispatch
- Every Tuesday. Order by 11:59pm Monday.
- Subscriptions
- First box £20. Then the subscriber price of £23.40 per box. New subscriptions only. First box only. Ends 11:59pm GMT, 30 November 2026. Launch price applied at checkout. Your first subscription box includes 48-hour postage after dispatch. Express postage is not included. Weekly, fortnightly or monthly. Pause, skip or cancel whenever you like.
Questions
Anything else, message us and we’ll answer properly.